GIFF and Gamecoder Studios present a digital tool for costume designing
The Guanajuato International Film Festival in its twenty-second edition presents Glam VR in co-production with GameCoder Studios: a virtual program that will recreate a fashion runway, where various designers and artists will exhibit a visual feast of costumes for attendees of the festival during the inaugural Red Carpet. This showcase integrates different immersive technologies such as virtual reality and motion capture systems.
GameCoder Studios is a Guanajuato company that specializes in the development of interactive software and original content for Virtual Reality (VR), Augmented Reality (AR), computer and video game consoles.
This project seeks to integrate immersive tools into various industries such as cinema, theater and fashion design. To prove it, great designers from the region created a virtual wardrobe in record time, which will be shown during the festival’s red carpet this Thursday, July 25 at the Guanajuato State Auditorium at 8:00 pm.
Dress 1: Rocío Sánchez, a sculptor with more than 45 years of experience, will exhibit her costume titled “Luminescent Attire”, describing it as “The lotus, plumbago flowers, quetzal and hummingbird of light”.
Dress 2: Susana Goerne, a renowned Guanajuato designer, shows us “Floral Spell”, inspired by freedom and the sense of change; “The opulence of the costumes in a soft structure like a bright flower.”
Dress 3: Designers Erre & Freddy from Heruz present the “Enchantress”, describing it as “An asymmetric armor based on the static discharge of emotions.”
Dresses 4: N30, a Mexican virtual prophet, participates with a costume specially designed for this edition of the festival, entitled: “In Flames”, and described as “The fire inspiring various shapes and figures to create a live and energy-filled piece “
This showcase hopes to provide those attending the inauguration a virtual experience, combining the world of fashion and digital art that positions GIFF once again as a festival at the forefront of immersive technologies to a new level of entertainment and multimedia content creation.
In this first installment, we seek to lay the foundations to reach more places nationally and internationally and extend the presence of Mexican talent in the world of digital arts.