He obtained a degree in Communication from the Universidad Panamericana and studied a Master’s Degree in Cinematography. He has worked in creating and developing audiovisual concepts, editing commercials and models, designing advertising strategies, and writing scripts. He has directed several short films, some of which have won awards at festivals. He has been a jury in scriptwriting contests for the distribution company Videocine. He is currently also Cheaf Marketing Officer at the technology developer company Cognitive.