Juan Manuel Escobar is a producer, director and advisor on Virtual and Augmented Reality projects. He is also passionate about connecting the immersive realities industry in Colombia and Latin America and promoting immersive and interactive media for application in multiple industries. He created the XR Latam network, Co-founded the Colombian Association of Immersive and Emerging Realities XRCOL and is an active member of the Immersive Learning Research Network, Colombia chapter. Visual artist by profession, he has also made documentaries, taught virtual and augmented reality, and given lectures on immersive reality.